Self-publishing is not the automatic stamp of “nobody wants my book so I have to publish it myself” it once was. Its respectability grows by leaps every month. I’m seriously considering going that route myself, so I asked Vicki about one of the many really important aspects of self-publishing. This week and next, she gives us her take on…..
Indie Book Covers: Three Seconds to Success or Failure
Employers decide within seven seconds if they want to hire you or not. If you give a good first impression, the rest of the interview is spent re-affirming that desire to hire you. If not, the rest of the time is spent trying to overcome their bias. I assert that the same is true for books, although I don’t think it takes a whole seven seconds. People decide almost immediately if they think they would like your book. If you don’t grab them in the first three seconds, you lose a sale.
People make assumptions about your book at first glance. If they don’t like your cover, they will assume they won’t like the text. If the cover looks sloppy, people will assume the book isn’t edited. If your cover communicates the wrong genre, people will assume the book isn't what they are looking for. Be sure your book cover is giving people the right impressions.
Mark Coker said something important when he came to speak at my local writer’s guild conference. He said, “A good book cover makes a promise to the reader.” He’s right. I’ll even take that further and say a bad book cover makes a promise to the reader also. You’re just promising the wrong things.